Creative Critical Reflection Two

In this reflection I addressed how our product would engage the audience and how it would later be distributed as a real media product.

To do this I used the editing program Splice to record and edit a podcast discussing how I envisioned the brand of our product and how Addie and I would use that brand as a basis for decisions made about the project.

One of these decisions was what production company was going to help us produce the movie.

We decided to choose a production company that was used to producing our brand, style, and genre of movie. Based on our lighthearted brand, dramedy genre and the fact that we were producing an independent film we decided on Searchlight Pictures. A production company with a history of independent film successes with the movies Juno and Little Miss Sunshine.

Speaking of independent film success the decision made for our distribution company discussed in the podcast was also involved successful films such as The Peanut Butter Falcon and I Can Only Imagine. This company is Roadside Attractions, an excellent choice considering they helped distributed the highest grossing independent films of both 2018 and 2019.

The brand of our movie aiming to provide insight into the realities of life in a bright and happy way helped us to develop important themes like coming of age, newfound independence, and school life.

These major themes helped us to determine our target audience of female teens. While male teens could also be included in this group the main characters in this film are teenage girls, so girls are more likely to relate to the characters, themes, and jokes made in the movie.

Because of this primarily teen audience the marketing for this movie, as discussed in the podcast, will be mostly present over social media on platforms such as YouTube, Instagram and snapchat.

In my next and final reflection, I will be addressing the technology used within this project and how my skills developed over the course of this project.

Resources:

Big Brother – Trust No One. “Big Brother – Trust No One.” YouTube, 14 July 2017, youtu.be/d14TUB9zFzY. Accessed 19 Apr. 2020.

Cash, Ching. “Cha Ching Cash Register Sound Effects.” YouTube, 13 Oct. 2018, youtu.be/XNNP1wJLBCU. Accessed 19 Apr. 2020.

Day One of Filming. “Day One of Filming.” YouTube, 24 Mar. 2020, youtu.be/cTLsF9DfgvI. Accessed 19 Apr. 2020.

Disney Intro. “Disney Intro.” YouTube, 27 Sept. 2009, youtu.be/kzYfRLMtP9c. Accessed 19 Apr. 2020.

Final Title Sequence. “Final Title Sequence.” YouTube, 19 Apr. 2020, youtu.be/MZeN-ySBgk4. Accessed 19 Apr. 2020.

Little Woohoo. “Little Woohoo.” YouTube, 27 Feb. 2020, youtu.be/n52_QEkNSNs. Accessed 19 Apr. 2020.

Media Rough Cut. “Media Rough Cut.” YouTube, 25 Mar. 2020, youtu.be/c2FSKTs8shc. Accessed 19 Apr. 2020.

Money Sound Effects All Sounds #2. “Money Sound Effects All Sounds #2.” YouTube, 8 Oct. 2017, youtu.be/zuFe40UL1RQ. Accessed 19 Apr. 2020.

Night Time Sound Effect. “Night Time Sound Effect.” YouTube, 21 Sept. 2014, youtu.be/vDahBTdgaMk. Accessed 19 Apr. 2020.

Reality TV Music (Drama) – Production Music – Highlight Montage. “Reality TV Music (Drama) – Production Music – Highlight Montage.” YouTube, 29 Dec. 2014, youtu.be/xx9uLGbbJNI. Accessed 19 Apr. 2020.

Roadside Attractions. “Roadside Attractions.” YouTube, 12 June 2014, youtu.be/-2TazFbbHMQ. Accessed 19 Apr. 2020.

Searchlight Pictures Logo (2020. “Searchlight Pictures Logo (2020).” YouTube, 15 Mar. 2020, youtu.be/VO3-m-Cmqpw. Accessed 19 Apr. 2020.

“Little Miss Sunshine.” IMDb, IMDb.com, http://www.imdb.com/title/tt0449059/companycredits?ref_=tt_ql_dt_4.

“Juno.” IMDb, IMDb.com, http://www.imdb.com/title/tt0467406/companycredits?ref_=tt_ql_dt_4.

“Searchlight Pictures.” Wikipedia, Wikimedia Foundation, 18 Feb. 2020, en.wikipedia.org/wiki/Searchlight_Pictures.

“About.” Roadside Attractions, roadsideattractions.com/about/.Hipes, Patrick.

“SXSW Audience Winner ‘The Peanut Butter Falcon’ Acquired By Roadside Attractions For Summer Bow.” Deadline, 15 May 2019, deadline.com/2019/05/the-peanut-butter-falcon-release-date-shia-labeouf-dakota-johnson-roadside-attractions-1202615138/.

“SXSW Film Awards.” SXSW, http://www.sxsw.com/festivals/film-awards/#2019winners.

“Bluegrass, Low Budgets, and Professional Wrestling: How the Indie Sensation ‘The Peanut Butter Falcon’ Was Made.” /Film, 7 Aug. 2019, http://www.slashfilm.com/making-of-the-peanut-butter-falcon/.Ramos, Dino-Ray.

“’The Peanut Butter Falcon’s Shia LaBeouf, Zack Gottsagen And Filmmakers Talk Non-Cutesy Authenticity Of SXSW Film.” Deadline, 27 Aug. 2019, deadline.com/2019/03/peanut-butter-falcon-shia-labeouf-zack-gottsagen-tyler-nilson-michaek-schwartz-sxsw-1202576191/.