I think you should make a movie that has an audience.
Mathew Vaughn
Thank you Mathew Vaughn, I think I will make a movie that has an audience. Drama comedies attract a variety of audience’s depending on the themes presented in the movie, the actors in the movie, and how it is advertised.
A drama comedy that addresses themes like divorce, a dysfunctional family, or child care and includes famous female actors like Tina Fey, Blake Lively, Rebel Wilson, or Anna Kendrick will attract a middle age female audience who are likely mothers.
A drama comedy that addresses themes like a midlife crises, difficult work life, or fatherhood and includes famous actors like Adam Sandler, Kevin Hart, Paul Blart, or Kevin James will attract middle age male audiences who are likely fathers.
The drama comedy we are trying to make will include teen actors and will likely center on themes of coming of age, newfound independence, or school life. Because of this it will likely attract a teen audience, specifically a female teen audience.
Male teen audiences are primarily attracted by action, comedies, and comedy action movies. They do not explore other genres often unless attending a movie with a group or on a date with other teen audience members with varying genre preferences.
The movie going habits of the teen audience are mostly predictable. Teens attend school Monday through Friday so teens will go to movie theaters more frequently Friday night and over the weekend. Teens are also more likely to attend movies at night rather than earlier in the day.
Given this information we can start to plan when a movie should be released into theaters. Releasing the movie Friday night would increase opening day sales. When targeting teen audiences these sales can also be further increased by releasing the movie at the beginning of a school break. So if the movie is released at the beginning of spring or summer break more teens will be available and want to make plans with their friends to go see the movie.
Resources:
“Matthew Vaughn Quotes.” BrainyQuote, Xplore, http://www.brainyquote.com/quotes/matthew_vaughn_248752.
One Day or Day One 